Pengaruh Program Kabar Pemilu di tvOne Terhadap Pilihan Politik Pemilih Pemula di Indonesia dalam Konteks Pemilihan Umum 2024 : Penelitian

Ronald H. Panggabean; Eli Jamilah Mihardja

doi:10.31004/jerkin.v4i1.2601

Authors

Ronald H. Panggabean Fakultas Ekonomi & Ilmu Sosial, Universitas Bakrie
Eli Jamilah Mihardja Fakultas Ekonomi & Ilmu Sosial, Universitas Bakrie

DOI:

https://doi.org/10.31004/jerkin.v4i1.2601

Keywords:

Pemilih Pemula, Kabar Pemilu tvOne, Pilihan Politik, Media Televisi, Komunikasi Politik, Pembingkaian, Generasi Z, Kecerdasan Buatan (AI)

Abstract

This study examines the influence of tvOne's Election News program on the political choices of first-time voters in the 2024 General Election. Using a qualitative approach and case study, data were obtained through interviews with four informants and an analysis of a January 10, 2024, broadcast featuring President Soeharto's use of AI. This study assesses the role of television as a traditional mass media in shaping first-time voters' political knowledge, attitudes, and preferences using the Framing Theory and Elaboration Likelihood Model (ELM) framework. The results show that first-time voters consume more political information from social media, but Election News remains influential through peripheral ELM routes such as visual packaging and formal presentation style. Informants considered the program neutral, even though its delivery style was considered vocal or serious, and they trusted social media and their social environment more. Media literacy and social interaction also moderated this influence. This research enriches the understanding of political communication in the era of media convergence and provides practical implications for media and election organizers.

References

Ahmad, T. Y. (2018). Desain Penelitian Analisis Isi (Content Analysis). ResearchGate.

Anggoro, A. D. (2016). Media, Politik dan Kekuasaan (Analisis Framing Model Robert N. Entman tentang pemberitaan hasil pemilihan Presiden, 9 Juli 2014 di TV One dan Metro TV). Aristo Journal (Social, Politic, Humaniora), 2(2). https://doi.org/10.24269/ars.v2i2.16

Eriyanto. (2002). Analisis Framing: Konstruksi, ideologi, dan Politik Media. LKiS Yogyakarta.

Griffin, E. M. (2019). A first look at communication theory (10th ed.). McGraw Hill.

Heryanto, G. G. (2018). Media Komunikasi Politik: Relasi Kuasa Media di Panggung Politik. IRCiSoD.

Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology. SAGE Publications.

McQuail, D. (2005). McQuail's Mass Communication Theory (5th ed.). Sage Publications.

Newton, K., & van Deth, J. W. (2005). Foundations of Comparative Politics. Cambridge University Press.

Rofieq, A. (2016). Pengaruh Faktor-faktor Selain Media Massa Terhadap Pilihan Politik Pemilih Pemula Pada Pemilu Legislatif 2014. Jurnal Ilmu Pemerintahan, 2(1), 1-15.

Siagian, P., & Ritonga, M. U. (2024). Analisis Framing Dalam Pemberitaan Politik Di tvonenews.com (Studi Kasus Pemilihan Presiden 2024). Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 1(2), 126-139.

Panggabean, R. H. (2025, Juli). Survei Pengaruh Program Kabar Pemilu di TVOne Terhadap Pilihan Politik Pemilih Pemula. (Data survei tidak dipublikasikan).