Peningkatan Kapasitas Sumber Daya Manusia Digital Sebagai Upaya Penguatan Implementasi Digitalisasi Usaha Mikro Kecil Menengah (UMKM) Pada Desa Mekarjaya, Kabupaten Bandung: Pengabdian

Galuh Boga Kuswara; R. Lutfi Zakaria; Suharyanto; Mega Zhafarina Purwono; Yulianah

doi:10.31004/jerkin.v5i1.7908

Authors

Galuh Boga Kuswara Universitas Kebangsaan Republik Indonesia
R. Lutfi Zakaria Universitas Kebangsaan Republik Indonesia
Suharyanto Universitas Kebangsaan Republik Indonesia
Mega Zhafarina Purwono Universitas Kebangsaan Republik Indonesia
Yulianah Universitas Kebangsaan Republik Indonesia

DOI:

https://doi.org/10.31004/jerkin.v5i1.7908

Keywords:

Kapasitas Sumber Daya Manusia Digital, Digitalisasi UMKM, Literasi Digital, Pemberdayaan Masyarakat

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan menganalisis kapasitas SDM digital dan implementasi digitalisasi UMKM di Desa Mekarjaya, Kecamatan Pacet, Kabupaten Bandung. Pendekatan kualitatif deskriptif digunakan dengan melibatkan 20 pelaku UMKM. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis secara tematik. Hasil menunjukkan bahwa teknologi digital telah dimanfaatkan untuk komunikasi, pemasaran, transaksi, dan layanan perbankan, namun belum terintegrasi dalam pencatatan keuangan, pengelolaan pelanggan, stok, dan pengambilan keputusan. Hambatan utama meliputi keterbatasan keterampilan, pengelolaan konvensional, dan penggunaan teknologi yang belum konsisten. Pelatihan dan pendampingan diperlukan untuk memperkuat digitalisasi UMKM secara mandiri, terintegrasi, dan berkelanjutan.

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