Ruvi, M. 2025. Omnichannel B2B Marketing Activities for Industrial Enterprises: Integration, Challenges, and Performance Metrics : Penelitian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan. 4, 3 (Jan. 2025), 18303–18313. DOI:https://doi.org/10.31004/jerkin.v4i3.5144.