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Cleary Ria Patricia Raranta; Andriya Risdwiyanto; Lulu Ulfa Sholihannisa; Hadiansyah Ma’sum; Hamdiah. Analysis of The Influence of Brand Awareness and Personalized Advertising Effectiveness on Purchase Intention on E-Commerce Platforms: The Role of Consumer Trust and Honest Reviews As Moderating Variables: Penelitian. JERKIN 2026, 4, 27520-27528.