RAISSA AURELLIA; ONAN MARAKALI SIREGAR. Pengaruh Scarcity Marketing Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Pembelian Merchandise K-Pop di Weverse Shop (Studi pada Penggemar Seventeen di Aplikasi X): Penelitian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, [S. l.], v. 4, n. 1, p. 5008–5014, 2025. DOI: 10.31004/jerkin.v4i1.2494. Disponível em: https://jerkin.org/index.php/jerkin/article/view/2494. Acesso em: 20 apr. 2026.