CLEARY RIA PATRICIA RARANTA; ANDRIYA RISDWIYANTO; LULU ULFA SHOLIHANNISA; HADIANSYAH MA’SUM; HAMDIAH. Analysis of The Influence of Brand Awareness and Personalized Advertising Effectiveness on Purchase Intention on E-Commerce Platforms: The Role of Consumer Trust and Honest Reviews As Moderating Variables: Penelitian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, [S. l.], v. 4, n. 4, p. 27520–27528, 2026. DOI: 10.31004/jerkin.v4i4.6929. Disponível em: https://jerkin.org/index.php/jerkin/article/view/6929. Acesso em: 12 nov. 2026.