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Melani Napitupulu, Christiani Elisabeth, Dinda Julia. Strategi Yamaha dalam Menggeser Persepsi Dominan Kompetitor di Pasar Sepeda Motor Indonesia melalui Inovasi dan Pengalaman Berkendara di Kota Medan: Penelitian. JERKIN [Internet]. 2025 Oct. 6 [cited 2026 Jul. 5];4(2):7293-307. Available from: https://jerkin.org/index.php/jerkin/article/view/2994