Pengabdian Kepada Masyarakat Sosialisasi Asuransi pada Generasi Z di SMA Dewi Sartika Tebet Jakarta Selatan
Pengabdian
DOI:
https://doi.org/10.31004/jerkin.v4i1.1599Keywords:
Insurance Literacy, SMA Dewi Sartika, Generation-ZAbstract
This training or socialization aims to provide understanding about insurance among Generation Z. It is expected that through the establishment of this insurance literacy association, Generation Z will become more educated and gain a better understanding of the importance of insurance for their generation.The participants of the socialization activity gained a clearer understanding of the basic concepts, definitions, and meanings of insurance. This initiative is intended to build awareness about what insurance is, especially for the younger generation (Gen Z) at Dewi Sartika Senior High School.During the session, participants were introduced to various types of insurance in general, helping them recognize different types of insurance and understand their distinctions.Through this insurance literacy socialization, participants acquired the knowledge and awareness that insurance is an important tool for young people (Gen Z), helping them become more “literate” and concerned about insurance matters.
References
Asosiasi Asuransi Jiwa Indonesia (AAJI). (2022).
Damayanti. (2023). Pengaruh Literasi Asuransi dan Kualitas Pelayanan Terhadap Preferensi Dalam menggunakan Asuransi Syariah. Skripsi Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Intan Lampung.
Darwin & Gularso. (2024). The Influence of Perceived Benefits, Financial Literacy, and Demographics on Health Insurance Purchase Intention by Gen Z Which is Mediated by Attitude. Return; Study Of management, Economics and Bussines. Vol. 3 No. 9.
Febrisutisyanto. (2025). Peningkatan Kapasitas Masyarakat Desa dalam Pengelolaan Keuangan Rumah Tangga Melalui Pelatihan Analisis Data Sederhana. Pengabdiaan Kepada Masyarakat STMA Trisakti.
Sendow, Mangantar & Gunawan. (2022). The Influence of Manado Generation Z’S Perception and Attitude Toward the Purchase Intention on Life Insurance. Jurnal Emba, Vol 10 No. 1.
Susanto, Ari. (2022). Digital Transformation of the insurance industry: The Potential of insurance technology (INSURTECH) In Indonesia. Journal Of Humanities, Social Sciences and Business, Vol 2 Issue 1.
Insurance In the Digital Age. (2022). World Insurance Report
Laporan Tahun. (2022). Otoritas Jasa Keuangan,
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Muhammad Nasyubin, M Agung Akhdani

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.












