Pengembangan Ekowisata Berkelanjutan Melalui Digitalisasi Pemasaran Berbasis Website dan Media Sosial: Pengabdian

Neffi Sulkaisi; Herisvan Hendra; Meri Rahmania; Bunga Rahmatul Ulia; Mela Agustia

doi:10.31004/jerkin.v4i1.1737

Authors

Neffi Sulkaisi Universitas PGRI Sumatera Barat
Herisvan Hendra Universitas PGRI Sumatera Barat
Meri Rahmania Universitas PGRI Sumatera Barat
Bunga Rahmatul Ulia Universitas PGRI Sumatera Barat
Mela Agustia Universitas PGRI Sumatera Barat

DOI:

https://doi.org/10.31004/jerkin.v4i1.1737

Keywords:

Ecotourism, Pokdarwis, Digital Marketing

Abstract

This community service program is based on the low visibility of the ecotourism potential of Nagari Sisawah, managed by Pokdarwis. The program aims to enhance tourism competitiveness through digitalization, service excellence training, and website and social media management. The implementation method includes participatory-based socialization, training, mentoring, and evaluation. The results showed increased Pokdarwis capacity in managing tourism safety information and digital marketing, as well as greater engagement of local youth in digital-based creative economic activities.

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