Efek Pengaruh Interpersonal pada Konsumsi Ekstravaganza di Mediasi Konsumsi Status: Penelitian

Farah Hayu Nur Hidayati; Waluyo Budi Atmoko; Fidela Berliani Prasaja Putri

doi:10.31004/jerkin.v4i1.2044

Authors

Farah Hayu Nur Hidayati Universitas Setia Budi Surakarta
Waluyo Budi Atmoko Universitas Setia Budi Surakarta
Fidela Berliani Prasaja Putri Universitas Setia Budi Surakarta

DOI:

https://doi.org/10.31004/jerkin.v4i1.2044

Keywords:

Interpersonal Influence, Extravagant Consumption, Status Consumption, Mediating Role

Abstract

This study aims to determine the interpersonal influence on extravagant consumption with status consumption as a mediating variable. The method used is a quantitative approach with regression analysis techniques with mediating variables. Sampling using a questionnaire with a Likert scale of 1-5. The sample obtained was 200 respondents who used the extravaganza brand. The results showed that, (1) Interpersonal influence has a positive and significant effect on extravagant consumption, (2) Interpersonal influence has a positive and significant effect on status consumption, (3) Status consumption has a positive and significant effect on extravagant consumption, (4) Status consumption partially mediates the relationship between interpersonal influence on status consumption..

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