Pengoptimalan Iklan dan Pengembangan Lounge terhadap Peningkatan Pendapatan Non Aeronautical Bandar Udara Fatmawati Soekarno Bengkulu: Penelitian

Miftahul Wahid Nugroho; Ubaedillah; Rini Sadiatmi

doi:10.31004/jerkin.v4i1.2295

Authors

Miftahul Wahid Nugroho Politeknik Penerbangan Indonesia Curug
Ubaedillah Politeknik Penerbangan Indonesia Curug
Rini Sadiatmi Politeknik Penerbangan Indonesia Curug

DOI:

https://doi.org/10.31004/jerkin.v4i1.2295

Keywords:

Non-Aeronautical Revenue, Advertising Media, Airport Lounge, Airport Marketing, Fatmawati Soekarno Airport Bengkulu

Abstract

Non-aeronautical revenue is a crucial source of income for airports to support operations and increase profitability, particularly at Fatmawati Soekarno Airport in Bengkulu. This study aims to analyze the influence of advertising business optimization and lounge facility development on increasing non-aeronautical revenue at the airport. The research employs a qualitative method using a literature review approach, examining relevant literature and previous studies. The findings indicate that effective management of advertising media—both in print and digital formats—as well as the provision of comfortable and high-quality lounge facilities significantly contribute to attracting passengers and business partners, ultimately enhancing non-aeronautical revenue. However, the study also recognizes that many other factors may influence this revenue stream. Therefore, further research is needed to identify other relevant variables.

References

Aldiefa, A., & Oktavianor, T. (2023). Analisis Strategi Bisnis Non Aeronautika PT Angkasa Pura I Bandara Internasional Syamsudin Noor Banjarmasin. Jurnal Bisnis Dan Pembangunan, 12(3), 63. https://doi.org/10.20527/jbp.v12i3.17986

Ardi, M. R. A., & Awan. (2022). Pengaruh Promosi Maskapai Citilink Terhadap Minat Beli Penumpang di Bandar Udara Internasional Supadio Pontianak. Jurnal Kewarganegaraan, Vol. 6 No.(1), 343–353. file:///C:/Users/user/Downloads/156.+Pengaruh+Promosi+Maskapai+Citilink+Terhadap+Minat+Beli+Penumpang.pdf

Arsan, B., Sihite, M., & Derriawan. (2021). Strategi Peningkatan Performa Pendapatan Non – Aeronautika Berbasis Mix Marketing, Market Orientation Dengan Word-Of- Mouth (Testimony) Sebagai Variabel Moderator. 2(4), 6.

Candra, D. A., & Afriyanto, D. (2024). Faktor Yang Mempengaruhi Pendapatan Non Aeronautical Di Bandara: Lokasi Strategis, Volume Lalu Lintas, Ruang Komersial, Strategi Pemasaran Dan Kerjasama Bisnis. Jurnal Akuntansi, Keuangan, Perpajakan Dan Tata Kelola Perusahaan, 1(4), 374–387. https://doi.org/10.59407/jakpt.v1i4.858

Dan, F., Budaya, V., & Dan, B. (2022). Perancangan Interior Bandara Domestic Terminal 3 Soekarno Hatta Dengan Konsep Design Futuristik Dan Venakular Budaya Betawi Dan Baduy. https://repository.mercubuana.ac.id/77913/1/01

Dina Shabrina Siahaan, I., & Natasya Sirait, N. (2025). Analisis Yuridis Strategic Partnership Bandar Udara Internasional Kualanamu Terhadap Peningkatan Penerbangan Domestik Dan Internasional. 7(1), 50. https://journalpedia.com/1/index.php/jhe/index

Fitrani, N. D. (2023). Peluang Peningkatan Usaha Non Aeronautical Pasca Pandemi Covid-19 Di Bandar Udara Internasional Jenderal Ahmad Yani – Semarang Peluang Peningkatan Usaha Non Aeronautical Pasca Pandemi Covid-19 Di Bandar Udara Internasional Jenderal. 3(i), 7–14.

Hasanah, N., & Siswanti, T. (2019). Evaluasi Pengakuan, Pengukuran Dan Penyajian Pendapatan Berdasar Psak 23 Pada Pt. Angkasa Pura Ii (Persero). Jurnal Bisnis & Akuntansi Unsurya, 4(1). https://doi.org/10.35968/jbau.v4i1.262

Huang, Y., & Gao, Q. (2024). Commercial layout of terminal lounges based on improving spatial vitality. Association for Computing Machinery. https://doi.org/10.1145/3660395.3660408

Manueke, K. A., Berhitu, P. I. J., & Talimbekas, J. L. (2025). Analysis of Internal Control of Trade Receiv Ables for Non- Aeronautical Services in Pt. Angkasa Pura I Manado. Multidisciplinary Indonesian Center Journal (MICJO), 2(2), 2234–2246. https://doi.org/10.62567/micjo.v2i2.679

Mardatillah. (2023). Strategi Komunikasi dan Pemasaran Hotel.

Muhammad, R., Akib, I., Fachri, M., & Kalbuana, N. (2024). and Educational Research Optimalisasi Pendapatan Non-Aeronautika Bandar Udara : Strategi Bisnis Iklan dan Pengembangan Fasilitas Lounge. 1.

Muneki, Y., Phill, W., & Jun, M. (2017). The impact of low cost carriers on non-aeronautical revenues in airport: An empirical study of UK airports. Journal of Air Transport Management, Volume 64, 77–85. https://www.sciencedirect.com/science/article/pii/S0969699717302971

Putri, R. D., Setyawan, D. H., Putra, R. A., & Khatimah, H. (2023). Pengaruh Iklan Influencer Dan Fitur Live Streaming Terhadap Minat Beli Konsumen Bittersweet By Najla. Media Riset Bisnis Ekonomi Sains Dan Terapan, 1(1), 2023.

Rahmawati, S. D. (2021). Pengaruh Media Sosial Seorang Influencer Dalam Meningkatkan Penjualan Melalui E-Commerce. National Conference Of Islamic Natural Science, 20, 281–294.

Ramadhanti, M. (2022). Strategi Unit Penyelenggara Bandar Udara ( UPBU ) dalam Upaya Meningkatkan Jumlah Penumpang di Bandar Udara Tunggul Wulung Cilacap Airport Operator Unit ( UPBU ) Strategy in an Effort to Increase the Number of Passengers at Tunggul Wulung Airport Cilacap. 1(1), 79–94.

Rizki, Yuke, S., & Nurhayati, Y. (2015). Analisis Ruang Tunggu/Boarding Lounge Terhadap Peningkatan Jumlah Penumpang Di Bandar Udara El Tari Kupang. Ilmu Dan Budaya, 40(49), 5665–5688.

Tomos, Y. K., & Astutik, S. P. (2023). Analisis Kepuasan Penumpang pada Fasilitas Ruang Tunggu Bandar Udara Tebelian Sintang Kalimantan Barat. MOTEKAR: Jurnal Multidisiplin Teknologi Dan Arsitektur, 1(2), 87–98. https://doi.org/10.57235/motekar.v1i2.1061