Literasi Navigasi Digital: Memanfaatkan Google Maps Untuk Meningkatkan Visibilitas UMKM Desa Banyubiru
Pengabdian
DOI:
https://doi.org/10.31004/jerkin.v4i1.2412Keywords:
Digital navigation literacy, Google Maps, MSMEs, Digital promotion, Banyubiru VillageAbstract
The knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Banyubiru Village in utilizing digital technology has an impact on the visibility of their businesses in an increasingly competitive market. Google Maps is one platform that can be used to effectively increase the reach of business information and promotion, but its use is still not optimal among MSME players. This community service activity aims to improve digital navigation literacy through training on the use of Google Maps for MSMEs in Banyubiru Village. The implementation methods include socialization, technical training on creating and managing business profiles on Google Maps, direct mentoring, and evaluation of platform utilization. The activity was attended by 30 SME operators with diverse business backgrounds. The results showed an increase in participants' skills in creating business profiles, uploading product photos, updating information, and responding to customer reviews. Post-activity evaluations showed an increase in the online reach of business information, as indicated by an increase in the number of searches and visits to business locations. In conclusion, digital navigation literacy based on Google Maps can be an effective strategy to support promotion and expand the market for SMEs in rural areas.
References
Afriani, D., & Santosa, H. (2022). Pemanfaatan teknologi digital dalam pengembangan UMKM pasca pandemi. Jurnal Teknologi dan Kewirausahaan, 4(1), 45–53.
Aribowo, R., & Saputro, D. (2021). Strategi transformasi digital UMKM di era industri 4.0. Jurnal Manajemen dan Inovasi Bisnis, 3(2), 77–85.
Bappenas. (2021). Strategi nasional transformasi digital UMKM. Kementerian PPN/Bappenas.
Fahmi, I. (2019). Pengantar manajemen UMKM. Bandung: Alfabeta. Google. (2024). Panduan Google Business Profile. https://support.google.com
Kementerian Koperasi dan UKM. (2023). Laporan tahunan UMKM dan digitalisasi. Kemenkop UKM.
Kemkominfo. (2022). Laporan tahunan indeks literasi digital Indonesia 2022. Kementerian Komunikasi dan Informatika Republik Indonesia.
Kurnia, N., & Astuti, S. I. (2020). Digital literacy in Indonesia: A research synthesis. International Journal of Media and Information Literacy, 5(2), 123–129.
Nasution, M. I., & Wahyuni, S. (2022). Pemberdayaan UMKM melalui digitalisasi lokasi usaha. Jurnal Pengabdian kepada Masyarakat, 5(2), 112–119.
Nugroho, Y. (2021). Literasi digital bagi UMKM: Peluang dan tantangan. Jurnal Ekonomi Digital, 3(1), 25–33.
OECD. (2020). The digital transformation of SMEs. https://www.oecd.org/digital
Putri, N. et al. (2025) – Pendampingan Pembuatan Akun Media Sosial dan Google Maps sebagai Upaya Digitalisasi UMKM Keripik Chatenori
Pratama, Y. F., & Lestari, N. D. (2021). Pemetaan digitalisasi usaha mikro pasca pandemi Covid-19. Jurnal Pemberdayaan Ekonomi, 6(1), 18–26.
Ramadhani, W. A. & Puspitasari, M. (2025) – Mendorong Transformasi Digital UMKM Melalui Optimalisasi Lokasi Usaha Menggunakan Platform Google Maps
Septi, A. et al. (2025) – Pendayagunaan Aplikasi Google Maps Guna Mendukung Promosi Pemasaran UMKM
Sigit Pamungkas et al. (2024) – Penggunaan Aplikasi Google Maps sebagai Media Promosi UMKM Gerabah Desa Pejagatan
Suryadin, A. S. et al. (2025) – Strategi Pengembangan UMKM Melalui Pemetaan Google Maps di Desa Sungai Selan Atas, Kabupaten Bangka Tengah
UNESCO. (2021). Digital literacy: A global framework for action. UNESCO Publishing.
World Bank. (2021). Digital economy and the future of MSMEs in Southeast Asia. https://www.worldbank.org
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dyah Maya Nihayah, Agus Hermanto, Prasetyo Ari Bowo, Annis Nurfitriana Nihayah, Jeane Talakua, Fredericho Mego Sundoro, Putri Patria Kusuma
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
