Strategi Kolaboratif Pengembangan Ekowisata Berkelanjutan Melalui Peningkatan Kapasitas Sumber Daya Manusia di Kalurahan Bimomartani: Pengabdian

Joko Sutopo; Sunardi; Mustaqim Pabbajah; Juhansar; Fiya Ainur Rohmatika; Novi Faulia Sari; Dedek Darvina; Angga Muhammad Zacky; Iskandar Zulkarnain; Rico Fitra Pratama; Rizqulloh Brilliant 'Ainur Rofiq

doi:10.31004/jerkin.v4i1.2679

Authors

Joko Sutopo Universitas Teknologi Yogyakarta
Sunardi Institut Pertanian STIPER Yogyakarta
Mustaqim Pabbajah Universitas Teknologi Yogyakarta
Juhansar Universitas Teknologi Yogyakarta
Fiya Ainur Rohmatika Universitas Teknologi Yogyakarta
Novi Faulia Sari Universitas Teknologi Yogyakarta
Dedek Darvina Universitas Teknologi Yogyakarta
Angga Muhammad Zacky Universitas Teknologi Yogyakarta
Iskandar Zulkarnain Universitas Teknologi Yogyakarta
Rico Fitra Pratama Universitas Teknologi Yogyakarta
Rizqulloh Brilliant 'Ainur Rofiq Universitas Teknologi Yogyakarta

DOI:

https://doi.org/10.31004/jerkin.v4i1.2679

Keywords:

Ecotourism, Sustainability, Human Resources, Tourism, Collaborative

Abstract

Ecotourism-based village tourism is a sustainable development strategy that balances economic, social, and ecological aspects. Bimomartani Village, Sleman, has the potential for reservoirs, agriculture, rural landscapes, and local culture, but is hampered by limited human resource capacity and digital promotion. This community service activity aims to formulate a collaborative strategy for ecotourism development through human resource development and digital promotion using the Participatory Action Research (PAR) method, which involves the community in planning and reflection. Results show that training in hospitality, homestay management, tourism narratives, and digital marketing increased community engagement. The pentahelix collaborative model also strengthens the synergy between government, academics, communities, the private sector, and the media. In conclusion, a collaborative strategy based on human resources and digitalization can realize inclusive, technology-adaptive, and sustainable community ecotourism in Bimomartani Village.

References

Ahmad, A. J., Hakim, L., Mustari, N., & Fatmawati, F. (2024). Strategi Pengembangan Sumber Daya Manusia Sektor Pariwisata Melalui Partisipasi Masyarakat. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 7(1), 252–261. https://doi.org/10.37329/ganaya.v7i1.3113

Baum, F., MacDougall, C., & Smith, D. (2006). Participatory action research. Journal of Epidemiology and Community Health, 60(10), 854–857. https://doi.org/10.1136/jech.2004.028662

Damayanti, E., Soeaidy, M. S., & Ribawanto, H. (2011). Strategi Capacity Building Pemerintah Desa dalam Pengembangan Potensi Kampoeng Wisata Berbasis Masyarakat Lokal (Studi di Kampoeng Ekowisata, Desa Bendosari, Kecamatan Pujon, Kabupaten Malang). Jurnal Administrasi Publik, 2(3), 464–470. http://dx.doi.org/10.1080/10962247.2015.1083913%0Ahttps://doi.org/10.1080/10962247.2015.1083913%0Ahttp://inpressco.com/category/ijcet%0Awww.eijst.org.uk%0Ahttps://mafiadoc.com/sustainable-management-of-wet-market-waste-citeseerx_5b6de990097c470f468b45ef.html%0Ahttp

Gimenez, C., Sierra, V., & Rodon, J. (2012). Sustainable operations: Their impact on the triple bottom line. International Journal of Production Economics, 140(1), 149–159. https://doi.org/10.1016/j.ijpe.2012.01.035

Lee, Y.-C., & Mao, P.-C. (2015). Survivors of Organizational Change: A Resource Perspective. Business and Management Studies, 1(2), 1. https://doi.org/10.11114/bms.v1i2.692

Lepar, B., & Sari, W. (2024). Strategi Pengembangan SDM untuk Keberlanjutan Desa Wisata Cikolelet, di Banten. Jurnal Pariwisata Dan Perhotelan, 2(1), 15. https://doi.org/10.47134/pjpp.v2i1.3314

Maak, C. S., Muga, M. P. L., & Kiak, N. T. (2022). Strategi Pengembangan Ekowisata terhadap Ekonomi Lokal pada Desa Wisata Fatumnasi. OECONOMICUS Journal of Economics, 6(2), 102–115. https://doi.org/10.15642/oje.2022.6.2.102-115

Mansyur, L. O., Nasrun, N., Normayasari, N., Harudin, H., Ikhsan, N., Isman, K., Sahari, S., Kusuma Admaja, A., Musrianton, M., Ferlin, A., Utami, D., Hamka, E., & Amijaya Husain, S. (2025). Strategi Pengembangan Ekowisata Bahari Pulau Tolandono Kabupaten Wakatobi. Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH), 7(1), 43–53. https://doi.org/10.51454/jimsh.v7i1.1012

Margaretha, R. (2024). Strategi Capacity Building dalam Pengelolaan Pariwisata Berkelanjutan di Indonesia. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA), 4(1), 248–256. https://doi.org/10.47709/jebma.v4i1.3588

Maturbongs, E. E., & Lekatompessy, R. L. (2020). Kolaborasi Model Pentahelix Dalam Pengembangan Pariwisata Berbasis Kearifan Lokal Di Kabupaten Merauke. Transparansi : Jurnal Ilmiah Ilmu Administrasi, 3(1), 55–63. https://doi.org/10.31334/transparansi.v3i1.866

Pramesti, D. S., Tanius, B., & Wibawa, K. (2024). Penguatan Kapasitas Sumber Daya Manusia Pariwisata Melalui Sosialisasi Pelayanan Prima Dan Pengembangan Produk Lokal Di Desa Batukaang, Kintamani. Bina Cipta, 3(2), 85–97. https://doi.org/10.46837/binacipta.v3i2.53

Satria R, A., Tjahjono, B., & Sulistyantara, B. (2025). Strategi Pengembangan Kawasan Ekowisata Bahari Kota Sabang Provinsi Aceh. Bappenas Working Papers, 8(2), 285–312. https://doi.org/10.47266/bwp.v8i2.397

Setiawan, I. R. (2016). Pengembangan Sumber Daya Manusia di Bidang Pariwisata: Perspektif Potensi Wisata Daerah Berkembang. Jurnal Penelitian Manajemen Terapan, 1(1), 24. https://journal.stieken.ac.id/index.php/penataran/article/view/301

Suta, P. W. P., Sastrawan, I. G. A., Mirayani, N. K. S., Widyayanthi, N. P. L., & Kesumadewi, A. A. A. R. (2025). Identifikasi Peran dan Strategi Kolaborasi Penta Helix Pada Desa Wisata Pujon Kidul Malang. JGEN : Jurnal Pengabdian Kepada Masyarakat, 3(1), 114–124. https://ejournal.lumbungpare.org/index.php/jgen/article/view/718

Sutopo, J., & Rohmatika, F. A. (2025). Desa mandiri Menggali Potensi, Berinovasi, dan Menciptakan Ekonomi. Mafy Media Literasi Indonesia.

Sutopo, J., Sunardi, Pabbajah, M., & Juhansar. (2024). Pendampingan Pemberdayaan Masyarakat Dan Pengembangan Potensi Alam Di Desa Bimomartani Sebagai Desa Ekowisata Tangguh Bencana Yang Berkelanjutan. Community Development Journal, 5(5), 8888–8893. https://doi.org/https://doi.org/10.31004/cdj.v5i5.34905

Sutopo, J., Sunardi, Pabbajah, M., Juhansar, Rohmatika, F. A., Sari, N. F., Darvina, D., Zacky, A. M., & Zulkarnain, I. (2024). Perencanaan Paket Kampung Wisata Kalurahan Bimomartani Berbasis Model Pancadaya Sebagai Ekowisata Berkelanjutan. Seminar Penelitian Technopex, 118.