Analisis Masalah dan Solusi Pengelolaan Keuangan, Marketing dan Operasional pada UMKM Aneka Keripik Pak Suhendar Di Purwakarta

Pengabdian

Authors

  • Aziz Kholid Akbar Rangkuti Universitas Islam DR KHEZ Muttaqien
  • Nakara Inggita Syafarani Universitas Islam DR KHEZ Muttaqien
  • Nadia Nurfadila Universitas Islam DR KHEZ Muttaqien
  • Yana Ernawan Universitas Islam DR KHEZ Muttaqien

DOI:

https://doi.org/10.31004/jerkin.v4i3.4043

Keywords:

MSME, Chips Industry, Digital Marketing, Financial Recording

Abstract

The implementation of KPB/Internship aims to help students apply academic theory to real field practice and provide solutions for MSMEs, especially in management, marketing, and accounting. This program was carried out at UMKM Aneka Keripik Pak Suhendar in Ciseureuh, Purwakarta. Through observation, interviews, and simple data analysis, issues were identified such as unorganized financial records and marketing limited to offline sales. The students recommended digital marketing strategies and a simple financial recording format. These efforts are expected to help the MSME grow more systematically and expand its market reach.

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Published

01-01-2026

How to Cite

Kholid Akbar Rangkuti, A., Inggita Syafarani, N., Nurfadila, N., & Ernawan, Y. (2026). Analisis Masalah dan Solusi Pengelolaan Keuangan, Marketing dan Operasional pada UMKM Aneka Keripik Pak Suhendar Di Purwakarta : Pengabdian. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(3), 15868–15873. https://doi.org/10.31004/jerkin.v4i3.4043

Issue

Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 2026 - Maret 2026)

Section

Articles

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Copyright (c) 2025 Aziz Kholid Akbar Rangkuti, Nakara Inggita Syafarani, Nadia Nurfadila, Yana Ernawan

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