Edukasi Penerapan Pendekatan User-Generated Account melalui Pengelolaan Dedikasi Akun pada UMKM: Penelitian

Achmad Adam Abdila

doi:10.31004/jerkin.v4i3.4571

Authors

Achmad Adam Abdila Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.31004/jerkin.v4i3.4571

Abstract

This community service activity aims to increase MSME players' understanding of alternative digital marketing strategies through the use of dedicated accounts based on User-Generated Content (UGC). The solution offered is the implementation of a self-managed dedicated account strategy as an effort to overcome promotional budget constraints and high standards of collaboration with external content creators. The community service method used is participatory, namely interviews that actively involve participants in the process of delivering and discussing the material. The implementation method was conducted online via the Zoom platform with an educational and interactive discussion approach to strengthen conceptual understanding and the potential for strategy implementation. The results of the activity showed an increase in participants' initial understanding of the concept and application of UGC-based dedicated account strategies, indicating the effectiveness of the activity in introducing more efficient digital marketing alternatives for MSMEs.

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