Revitalisasi Seni dan Budaya Betawi melalui Inovasi Berbasis Komunitas: Penelitian

Febi Ramadhani Rusdin; Felisianus Novandri Rahmat; Febrianto Saptodewo; Anita Anita; Adji Firmansyach; Giovino Dendah Alfahjar; Cherlie Augustina Sonia; Putri Auliya Saumi

doi:10.31004/jerkin.v4i3.4724

Authors

Febi Ramadhani Rusdin Universitas Media Nusantara Citra
Felisianus Novandri Rahmat Universitas Medi Nusantara Citra
Febrianto Saptodewo Universitas Medi Nusantara Citra
Anita Anita Universitas Medi Nusantara Citra
Adji Firmansyach Universitas Medi Nusantara Citra
Giovino Dendah Alfahjar Universitas Medi Nusantara Citra
Cherlie Augustina Sonia Universitas Medi Nusantara Citra
Putri Auliya Saumi Universitas Medi Nusantara Citra

DOI:

https://doi.org/10.31004/jerkin.v4i3.4724

Keywords:

Betawi Arts and Culture, Cultural Revitalization, Community-Based Innovation, Community Empowerment, Creative Economy

Abstract

This program aims to revitalize Betawi arts and culture through an innovative approach rooted in the strengths of local communities. In general, the program focuses on efforts to strengthen community and institutional capacity in preserving Betawi arts; develop an innovative marketing model for Betawi culinary products through the integration of design and media; and create a collaborative space that encourages greater public appreciation and participation in Betawi arts and culture. The implementation of the Betawi Arts and Culture Revitalization Program Through Community-Based Innovation is carried out through several stages, including socialization, training sessions, the application of technology and innovation, mentoring, evaluation, and sustainability planning. A series of trainings covering branding enhancement, financial management, and the use of social media provides practical knowledge and skills for community art studios and participating residents to build identity, increase independence, and promote artistic activities more strategically and sustainably. Thus, Betawi arts and culture are not only preserved, but are also able to take part in the dynamic life of a modern, inclusive, and adaptive urban society.

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