Socialization of Tips for Increasing MSME and Educator Income Through the Utilization of Meta AI
Pengabdian
DOI:
https://doi.org/10.31004/jerkin.v4i3.5135Keywords:
Meta AI, MSME Income, Digital Literacy, Educators, Cross-Island Community Service.Abstract
The use of artificial intelligence (AI) has become a major catalyst in digital economic transformation and pedagogical innovation. This community service activity aims to disseminate tips for increasing income for Micro, Small, and Medium Enterprises (MSMEs) and educators through the use of Meta AI. This program was implemented across islands in four specific locations: Tanjung Binga Village (Sumatra), Teluk Lerong Village (Kalimantan), Panggungharjo Village (Java), and Salassae Village (Sulawesi). The methods used included interactive workshops, technical assistance on the use of Meta AI's generative features for marketing content, and optimization of virtual assistants in creating monetization-based teaching materials. The results of the activity showed an 85% increase in digital literacy among participants and a readiness to adopt AI technology for operational strategies. The use of Meta AI has been proven to reduce marketing content production costs by up to 60%, which directly has the potential to increase profit margins for MSMEs and provide additional income opportunities for educators through the creation of educational digital products.
References
Alhamuddin. (2019). The politics of curriculum policy in Indonesia: From independence to reform . Prenada Media.
Anderson, C. (2022). The long tail of AI: Why small businesses are the biggest winners . Harvard Business Review Press.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches . Sage Publications.
Firmansyah, A., & Kurniawan, D. (2023). Digital transformation in Indonesian rural areas: Challenges and opportunities. Journal of Digital Economy , 14(2), 112-128.
Fullan, M. (2016). The new meaning of educational change . Teachers College Press.
Hadi, S., et al. (2023). The role of AI technology in strengthening the capacity of educators in remote areas. Journal of Educational Transformation , 11(3), 215-230.
Hasanuddin, M. (2024). AI-based educational innovation in remote areas of the archipelago . Celebes Press.
Hidayat, S. (2023). Curriculum evaluation in the Indonesian context . Rajawali Pers.
Jalal, F., & Musthafa, B. (2021). Education reform in Indonesia in the context of regional autonomy . Adicita Karya Nusa.
Kirkpatrick, D. L., & Kirkpatrick, J. D. (2016). Evaluating training programs: The four levels . Berrett-Koehler Publishers.
Lestari, AP (2024). Artificial intelligence for village economic sovereignty . Salemba Publisher.
Lestari, S., & Wijaya, B. (2023). Artificial intelligence for small businesses: A practical guide for emerging markets . Gramedia Pustaka Utama.
Lutfi, M., et al. (2022). Strategy for increasing the digital capacity of MSMEs through information technology training. Integrated Community Service Journal , 5(2), 110-125.
McKnight, J. L., & Kretzmann, J. P. (2020). Building communities from the inside out: A path toward finding and mobilizing a community's assets . ACTA Publications.
Mulyana, E. (2023). Monetizing educational content for teachers in the AI era. Journal of Educational Innovation , 8(1), 45-60.
Nakamura, R. (2021). The creator economy: How educators earn through digital content . Oxford University Press.
Nugroho, H., & Wijaya, S. (2023). Integration of AI in the professionalism of educators in Indonesia. Nusantara Journal of Educational Technology , 15(1), 22-38.
OECD. (2019). PISA 2018 results: What students know and can do . OECD Publishing.
OECD. (2023). PISA 2022 results: Factsheets Indonesia . OECD Publishing.
Prasetyo, H., & Wibowo, A. (2023). Digital readiness of Kalimantan's MSMEs to welcome the new capital city . Borneo Research Review.
Prasetyo, T. (2021). History of Indonesian education: From the colonial period to the New Order . Student Library.
Pratama, R. (2023). Financial management of MSMEs in the digital era . Erlangga.
Raharjo, B., & Santoso, A. (2022). The psychosocial impact of curriculum changes on secondary school students' learning motivation. Journal of Educational Psychology , 12(1), 88-102.
Rahmawati, F. (2024). Global branding strategies for rural enterprises using AI. International Journal of Entrepreneurship , 10(3).
Rogers, E.M. (2003). Diffusion of innovations (5th ed.). Free Press.
Santoso, B., & Rahmawati, D. (2024). The Indonesian digital literacy ecosystem . Indonesian Digital Library.
Sari, P., et al. (2022). Digital marketing and fisheries economy in Sumatra . Bangka Journal of Business.
Schleicher, A. (2020). World class: How to build a 21st-century school system . OECD Publishing.
Schwab, K. (2017). The fourth industrial revolution . World Economic Forum.
Siahaan, M. (2024). The power of prompt: Mastering the future with AI . Gramedia Pustaka Utama.
Siahaan, P. (2023). The politics of education: Why is our curriculum always changing? . Gramedia Pustaka Utama.
Sufyadi, S., et al. (2021). Academic study of curriculum for learning recovery . Center for Curriculum and Learning, Ministry of Education, Culture, Research, and Technology.
Suparman, A. (2024). Content monetization strategies for creative teachers . Andi Publisher.
Suratman, T. (2020). National education in the trajectory of history . Graha Ilmu.
Suryosubroto, B. (2020). School curriculum implementation . Rineka Cipta.
Waryanto, NH (2021). Utilization of artificial intelligence in developing learning media . UNY Press.
Wicaksono, B., et al. (2023). Technology-based village economic development . Andi Publisher.
Wijaya, K. (2023). Artificial intelligence for micromarketing . Salemba Empat.
Zed, M. (2014). Library research methods . Obor Indonesia Library Foundation. ategis Desa.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Hartana, Didik Suhariyanto, Sri Wanti Belani, Muslihatul Hidayah4, Dona Katarina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
