Program Pelatihan Digital Marketing untuk Remaja Masjid: Menciptakan Enterpreneur Muda Islami di Desa Karyamekar Pasirwangi Garut : Pengabdian

Eti Jumiati; Puspita Chairun Nisa; Wati Rahayu; Ahmad Saepudin; Iman Sulaeman

doi:10.31004/jerkin.v4i3.5253

Authors

Eti Jumiati STAI Al-Muhajirin
Puspita Chairun Nisa Universitas Esa Unggul
Wati Rahayu STIE Gema Widya Bangsa
Ahmad Saepudin STIES Indonesia Purwakarta
Iman Sulaeman STIES Indonesia Purwakarta

DOI:

https://doi.org/10.31004/jerkin.v4i3.5253

Keywords:

Digital Marketing Training, Mosque Youth, Islamic Entrepreneurship, Digital Literacy, Village Community Empowerment

Abstract

The Digital Marketing Training Program for Mosque Youth in Karyamekar Village, Pasirwangi, Garut, was implemented as a form of community service aimed at improving digital literacy, entrepreneurial skills, and developing the character of ethical young Islamic entrepreneurs. This activity used a participatory approach through preparation, training, and ongoing mentoring. Participants, consisting of mosque youth aged 15–24, were trained in digital content creation, Islamic personal branding, and the use of business social media such as Instagram and WhatsApp Business. The results of the activity showed a significant increase in participants' knowledge and skills, marked by an average increase of 30% in post-test scores and the creation of independently managed digital business accounts. When compared with ten relevant studies in the past five years, this program excels in integrating Islamic values and implementing a continuous mentoring system, which emphasizes the importance of religious ethics and the sustainability of digital training. Thus, this program not only contributes to improving participants' technical competence but also demonstrates that mosques can play a strategic role as centers for technology-based economic, social, and spiritual empowerment in rural areas.

References

Airlangga, P., Sujono, S., Khafidoh, N., A’yuni, A. Q., Febrianti, R. D., & Shoimaturrodliyah, S. (2023). Digital marketing training to provide economic recovery opportunities for the community of Jatiwates Jombang East Java. Jurnal Pengabdian Masyarakat. https://doi.org/10.32815/jpm.v4i2.997

Amir, I. (2024). Memulai Bisnis Itu Mudah Melalui Digital. Tamkin Jurnal Pemberdayaan Tazkia. https://doi.org/10.30993/tamkin.v2i1.327

Asrijal, A., Maspul, K. A., Seto, A. A., Sain, Z. H., & Maq, M. M. (2024). Youth organization empowerment through creative entrepreneurship business in the village. Amalee: Indonesian Journal of Community Research and Engagement. https://doi.org/10.37680/amalee.v5i2.3369

Febrianty, Y., Awaludin, D. T., Safar, M., Kraugusteeliana, K., & Suseno, S. (2024). Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing. Unram Journal of Community Service. https://doi.org/10.29303/ujcs.v5i3.692

Fitriyah, K., & Jannah, A. N. (2023). Pengembangan media pembelajaran interaktif sebagai media pembelajaran bahasa Arab di Ponpes An Nur Pungging Mojokerto. Communautaire: Journal of Community Service. https://doi.org/10.61987/communautaire.v2i1.167

Hidayat, C. M., Randikaparsa, I., & Wicaksana, P. B. (2024). Empowering businesses: Introducing digital marketing strategies and human endeavors. Journal of Society, Community and Business Development. https://doi.org/10.30595/scbd.v2i1.170

Hisyam, A., & Fitriyah, H. (2024). Digital marketing strategy for MSMEs to increase competitiveness of local products. Indonesian Journal of Cultural and Community Development. https://doi.org/10.21070/ijccd.v16i1.1148

Hoang, M. H., Nguyen, N. T., Tran, M., Dang, P. T., Pham, V. K., & Vo, T. H. L. (2024). The role of digital skills in the self-employment intentions of young rural labor. Corporate Governance and Organizational Behavior Review. https://doi.org/10.22495/cgobrv8i2sip7

Kusumawijaya, I. K., Astuti, P., Made, I., Wartana, H., Ketut, I., & Adi, Y. (2025). Empowering agility among tedung craftsmen: A community-based participatory approach in Mengwi, Bali. International Journal Of Community Service. https://doi.org/10.51601/ijcs.v5i1.838

Mayvita, P. A., & Rifani, A. (2024). Resilience and Sustainability of Muslim Entrepreneurs of Gen Z in Era 5.0: A Conceptual Approach. RSF Conference Series: Business, Management and Social Sciences. https://doi.org/10.31098/bmss.v4i2.900

Mohamad, Z., Mohd Alim, N. S. S., Rashid, N., Che Hassim, N. H., Anang, Z., Abdullah, S., & Nasir, A. (2025). The Impact of Digital Entrepreneurial Competencies, Digital Literacy and Government Support on Digital Entrepreneurship. Economics. https://doi.org/10.2478/eoik-2025-0025

Muhamad, L. F., & Kusuma, A. P. (2024). Digital transformation in social entrepreneurship: Driving sustainable economic development in rural areas. Jurnal Terobosan Peduli Masyarakat (TIRAKAT). https://doi.org/10.61100/j.tirakat.v1i2.169

Nurhayati, S., & Susanto, I. (2024). Fostering Young Muslims’ Digital Entrepreneurship through Computer Technician Education. JIE (Journal of Islamic Education). https://doi.org/10.52615/jie.v9i2.450

Nurhayati, S., & Susanto, I. (2024). Fostering young Muslims’ digital entrepreneurship through computer technician education. Journal of Islamic Education (JIE). https://doi.org/10.52615/jie.v9i2.450

Omar, F. I., Hasim, N. H. N., & Mohamad Zan, U. M. S. (2023). The implication of digital inclusion needs towards empowerment of B40 entrepreneurs in Selangor. International Journal of Academic Research in Business and Social Sciences. https://doi.org/10.6007/ijarbss/v13-i15/18817

Pawitan, A., & Lesmono, J. (2025). Empowering rural communities through strengthening village-owned enterprises (BUMDes) for sustainable socioeconomic development. Society. https://doi.org/10.33019/society.v13i1.797

Putri, S., & Salsebela, M. (2025). Sociopreneur muda: Program pelatihan kewirausahaan sosial untuk meningkatkan jiwa usaha dan kepedulian sosial siswa SMA Islam Andalusia Kebasen. ARDHI: Jurnal Pengabdian Dalam Negri. https://doi.org/10.61132/ardhi.v3i3.1381

Ridwan, R., Kuswanti, A., Muqsith, M. A., & Venus, A. (2022). Digital branding and entrepreneurship skills for millennials in Pabean Udik Village, Indramayu. Community Empowerment. https://doi.org/10.31603/ce.8224

Rozikin, A. C., Ziaulhaq, A., Azura, K., Fauziyah, A., Naja, S. D., Nafis, A., et al. (2024). Pemberdayaan masyarakat melalui media digital: Optimalisasi smart digital marketing berbasis aplikasi untuk penguatan usaha lokal warga Ngampel Kulon. Karya Nyata: Jurnal Pengabdian kepada Masyarakat. https://doi.org/10.62951/karyanyata.v1i4.562

Santi, F., Setyawan, P., Maharani, D. S., & Ross, D. (2022). Education in digital marketing to expand market share in Kacangan Village, Kediri. Community Empowerment. https://doi.org/10.31603/ce.7938

Sopingi, Z., & Zeffa, A. (2025). Empowerment of micro, small, and medium enterprises in villages based on technology through community service programs. Jurnal Al Maesarah. https://doi.org/10.58988/jam.v4i1.426

Sumarmi, S., Muchran, M., & Nugroho, G. S. (2022). Entrepreneurship Training and Digital Marketing to Seize Business Opportunities. Abdimas Galuh. https://doi.org/10.25157/ag.v4i1.7136

Suryaningsih, P., & Putri, A. (2024). Training and mentoring youth in flavored banana chip production as a rural enterprise in Lang-Lang Village. Journal of Community Service: In Economics, Business, and Islamic Finance. https://doi.org/10.24239/jcsebif.v2i1.3804.39-45

Tatpuje, D. U., Kakade, A., Jadhav, V., & Ganbote, A. (2022). A comparative study on advanced skills of technology and entrepreneurial skills with the awareness and preparedness among the rural youths. Entrepreneurship Education, 5, 21–35. https://doi.org/10.1007/s41959-022-00063-1