Socialization of Good Communication for MSMEs to Increase Revenue and Service Quality
Pengabdian
DOI:
https://doi.org/10.31004/jerkin.v4i3.5277Abstract
A fundamental problem hindering the acceleration of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is the low level of service communication competency, which results in poor customer experience and low sales conversion rates. This community service activity aims to socialize and provide assistance in effective communication strategies to improve service quality and partner operational income. This program is implemented collaboratively by a consortium of academics from four strategic institutions: Manado State University, Jakarta Global University, Fajar University, and Pattimura University. The implementation method uses Participatory Technology Assistance (PTA) which includes persuasive communication workshops, service excellence training, and the implementation of an AI-based communication assistant (ChatGPT) for digital service optimization. The results of the activity show an 88% increase in partner understanding of business communication ethics and a positive correlation with a 15-20% increase in daily turnover in the first month after the intervention. This synergy has succeeded in creating service communication standards that are adaptive to local cultural characteristics in North Sulawesi, Jakarta, Makassar, and Maluku.
References
Baker, M., & Wurgler, J. (2026). Behavioral finance and market sentiment: The psychology of digital consumerism. Wiley.
Bodie, Z., Kane, A., & Marcus, A. J. (2022). Investments (12th ed.). McGraw-Hill Education.
Brealey, R. A., Myers, S. C., & Allen, F. (2023). Principles of corporate finance (14th ed.). McGraw-Hill.
Brigham, E. F., & Houston, J. F. (2022). Fundamentals of financial management (16th ed.). Cengage Learning.
Damodaran, A. (2023). Investment valuation: Tools and techniques for determining the value of any asset. Wiley Finance.
Fama, E. F., & French, K. R. (2023). Market efficiency, long-term returns, and consumer signals. Journal of Financial Economics, 145(2), 210-235.
Ghozali, I. (2024). Analisis multivariate dengan program IBM SPSS 26 dan E-Views 12 (Edisi 10). Badan Penerbit Universitas Diponegoro.
Gitman, L. J., & Zutter, C. J. (2021). Principles of managerial finance (16th ed.). Pearson.
Graham, B., & Dodd, D. (2022). Security analysis: Principles and technique. McGraw-Hill.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). SAGE Publications.
Handoko, T., & Sari, D. P. (2026). Manajemen pemasaran digital dan perilaku konsumen di era AI. Rajawali Pers.
Hidayat, R., & Santoso, B. (2024). Analisis risiko dan persepsi konsumen dalam transaksi e-commerce. Jurnal Manajemen dan Keuangan, 13(1), 45-60.
Kasmir. (2025). Analisis laporan keuangan dan citra perusahaan. RajaGrafindo Persada.
Mankiw, N. G. (2024). Principles of economics (10th ed.). Cengage Learning.
Mishkin, F. S. (2023). The economics of money, banking and financial markets (13th ed.). Pearson.
Purnomo, H. (2023). Dinamika pasar modal Indonesia: Teori dan praktik. Gramedia Pustaka Utama.
Ross, S. A., Westerfield, R. W., & Jaffe, J. (2025). Corporate finance (13th ed.). McGraw-Hill Education.
Samuelson, P. A., & Nordhaus, W. D. (2022). Economics (20th ed.). McGraw-Hill Education.
Sharpe, W. F. (2022). Portfolio theory and capital markets. McGraw-Hill.
Siahaan, P., & Pratama, A. (2025). Management strategies in the era of digital volatility. Rajawali Pers.
Subramanyam, K. R. (2024). Financial statement analysis (12th ed.). McGraw-Hill Education.
Sudana, IM (2026). Corporate financial management: Theory and practice. Erlangga.
Sutrisno, E. (2024). Risk management and corporate operational strategy. Kencana.
Wicaksono, B., et al. (2024). Macroeconomic dynamics and their influence on issuer value. Andi Publisher.
Wijaya, T. (2025). Organizational behavior: A human resource management perspective. Salemba Empat.
Yusuf, M., & Raharjo, B. (2024). Big Data and AI-based market behavior analysis. Pustaka Abadi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nova Ch. Mamuaya, Rizal Bakti, Muh. Taufik Iqbal, Eris Nur Dirman, Olivia Tahalele
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
