Analisis Re-Branding Logo Halal Indonesia dalam Perspektif Teori Gestalt
Penelitian
DOI:
https://doi.org/10.31004/jerkin.v3i4.540Keywords:
Re-branding, Halal Logo, Gestalt Theory, CultureAbstract
The Ministry of Religion of the Republic of Indonesia through its official website and Instagram account in March 2022 established and released the "Indonesian Halal Label" logo. The release of the Indonesian Halal Label logo by the Ministry of Religion received various responses and views and even sparked debate and mutual opinions from various groups. Against the background of various polemics and controversies over the new design of the Indonesian Halal Label logo, this study will try to reveal the meaning of the Indonesian Halal Logo from the perspective of Gestalt theory. This study aims to explain the meanings of the Indonesian Halal Logo and to find out the elements of gestalt theory contained in the Indonesian halal logo. In this study, the researcher used a descriptive qualitative approach to data collection techniques, namely observation of the shape, color and typography/writing on the Indonesian halal logo. The results of the study show that the re-branding of the Indonesian Halal logo brought about significant changes in public perception of halal products. These changes occurred due to the application of the principles of Gestalt theory which emphasize similarity, unity, balance, experience and simplicity in the design of the new logo. This research makes an important contribution to the field of visual communication and branding, especially in the context of culture and religion in Indonesia.
References
Koffka, K. (1935). Principles of Gestalt psychology. London, England: Lund Humphries.
Rosana, Ellya (2017), Dinamisasi Kebudayaan dalam Realitas Sosial.
Bing Bedjo Tanudjaja. (2005). Aplikasi Prinsip Gestalt Pada Media Desain Komunikasi Visual. Nirmana, 7(1), 56–66.
Cenadi, C. S. (1999). ELEMEN-ELEMEN DALAM DESAIN KOMUNIKASI VISUAL. 1(1), 1–11.
Febriansyah. (2013). Pengaruh Perubahan Logo (Rebranding) Terhadap Citra Merek Pada PT Telkom tbk Di Bandar Lampung. Jurnal Manajemen Dan Akuntansi, 18(2), 1–24.
Gilberto Leonardo Oviedo, (2004). The Definition Of The Concept Of Perception In Psychology Based On The Gestalt Theory. Colombia, Journal of Social Studies, no. 18, August 2004, 89-96.
Goi, C.-L., & Goi, M.-T. (2011). Review on Models and Reasons of Rebranding. International Conference on Social Science and Humanity, 5, 445–449.
Kusumawati, T. R. I. I. (2016). KOMUNIKASI VERBAL DAN NONVERBAL. 6(2).
Rachman, A., Maemunah, M., & Ulpah, M. (2022). Desain Baru Logo Halal Badan Penyelenggara Jaminan Produk Halal; Antara Urgensi, Seni, Dan Esensi. El-Buhuth: Borneo Journal of Islamic Studies, 4(2), 245–262.
Sampoerno, M. N., Saadah, M., Hardi, S. P., Sulthan, U. I. N., Saifuddin, T., & Jambi, U. (2022). Analisis Semiotika Terhadap Logo Halal Indonesia 11. September, 11–17.
Stuart, H., & Muzellec, L. (2004). Corporate makeovers: Can a hyena be rebranded? Journal of Brand Management, 11(6), 472–482. https://doi.org/10.1057/palgrave.bm.2540193
Widyatmoko, F. (2022). Prinsip Internal dan Eksternal Tipografi Desain Buku Cetak. Gestalt, 4(1), 27–42.
Yuwono, B. (2021). Perancangan Redesan Logo Lpi Salsabila. 5(1), 732–742.
Alif, N. (2020). Akulturasi Budaya Jawa Dan Islam Melalui Dakwah Sunan Kalijaga. P. 143
Bungin, Burhan. Metodologi Penelitian Kuantitatif; Komunikasi, Ekonomi, dan Kebijakan Publik serta Ilmu-ilmu Sosial Lainnya. Jakarta: Kencana Prenada, Cet. Ke-3, 2008.
Moleong, Lexy J. 2007. Metodologi Penelitian Kualitatif. Edisi Revisi. Bandung: PT Remaja Rosdakarya.
Creswell, John W, 2014, Penelitian Kualitatif & Desain Riset, Yogyakarta, Pustaka Pelajar
Lasa HS. (2009). Kamus Kepustakawanan Indonesia. Yogyakarta: Pustaka Book Publisher.
Basuki, Sulistyo. 2010. Metode Penelitian. Jakarta : Penaku
Koentjaraningrat. Metode-Metode Penelitian Masyarakat. Jakarta: P.T Gramedia
Jonathan Sarwono., & Harry Lubis. (2007). Metode Riset untuk Desain Komunikasi Visual. Yogyakarta: C.V Andi
Miles. Mathew. B. Dan Michael Huberman. 1992. Analisis data kualitatif (buku sumber tentang metode-metode baru). Jakarta: UIP.
Sugiyono. 2005. Memahami Penelitian Kualitatif. Bandung: CV. Alfabeta.
Chairunnisyah, S. (2017). Peran Majelis Ulama Indonesia dalam Menerbitkan Sertifikat Halal pada Produk Makanan dan Kosmetika. Jurnal Edutech.
Zahrah, A. (2019). Halal Food Di Era Revolusi Industri 4.0: Prospek Dan Tantangan. Journal Of Multidisciplinary Islamic Studies.
Khoeron, M. (2022, March 12). Ditetapkan, Label Halal Indonesia Berlaku Nasional. Kementerian Agama RI.
Zainalabidin Mohamed, Mad Nasir Shamsudin, dan Golnaz Rezai, “The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia
Sudardi, Budi.(2015) "Filosofi Gunungan dalam Wayang Kulit." Jurnal Filsafat,
Soedarsono. Wayang Wong: The State Ritual Dance Drama in the Court of Yogyakarta. Yogyakarta: Gadjah Mada University Press, 1984.
Mulyono, Sri. Wayang: Asal-Usul, Filsafat, dan Masa Depannya. Jakarta: Penerbit Gunung Agung, 1978.
Sakkal, Mamoun. Islamic Calligraphy: A Beautiful Script. WA: Mamoun Sakkal Design, 2001.
Ariesta, I. (2014). MAKNA SIMBOLIK DIBALIK KAIN LURIK SOLO-YOGYAKARTA. yogyakarta.
S. Wahyuningsih, S, & Sos, S (2015). Komunikasi visual., 103.44.149.34, http://103.44.149.34/elib/assets/buku/Desain_komunikasi_visual.pdf
Uchjana effendi, Onong, Dinamika Komunikasi, 2004, PT. Remaja Rosdakarya, Bandung
Tjahjawulan, I (2022). Modul Desain Komunikasi Visual., repository.ikj.ac.id, http://repository.ikj.ac.id/1349/1/MODUL%20DESAIN%20KOMUNIKASI%20VISUAL.pdf
Dr. Drs. H. Rifa’i Abubakar, M.A. 2020. PENGANTAR METODOLOGI PENELITIAN,https://digilib.uinsuka.ac.id/id/eprint/42716/1/PENGANTAR%20METODOLOGI%20PENELITIAN.pdf
Label Halal Indonesia Berlaku Mulai 1 Maret 2022, Bagaimana Label Sebelumnya? (kemenag.go.id)
https://www.halalexportindonesia.com/article/alasan-logo-halal-diganti-ini penjelasannya#:~:text=Alasan%20logo%20halal%20diganti%20adalah,terhitung%20sejak%201%20Maret%202022.
https://kemenag.go.id/pers-rilis/ditetapkan-label-halal-indonesia-berlaku-nasional-4aqhvr
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maysya Tri Putri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
