Model Global Public Relations dalam Membangun Legitimasi dan Kepercayaan Publik: Kajian Literatur Sistematis: Penelitian

Ujang Rusdianto; Nisa Dwi Saputri

doi:10.31004/jerkin.v4i3.5524

Authors

Ujang Rusdianto Universitas Multimedia Nusantara
Nisa Dwi Saputri Universitas Sahid Jakarta

DOI:

https://doi.org/10.31004/jerkin.v4i3.5524

Keywords:

Global Public Relations; legitimasi organisasi; kepercayaan public

Abstract

Kajian ini bertujuan untuk menganalisis dan mensintesis perkembangan konseptual Model Global Public Relations (Global PR) dalam membangun legitimasi dan kepercayaan publik pada konteks global dan digital. Pendekatan yang digunakan adalah systematic literature review (SLR) dengan teknik analisis tematik terhadap publikasi ilmiah periode 2015–2026 serta dokumen resmi Global PR & Communication Model. Penelusuran literatur dilakukan melalui basis data internasional bereputasi dengan kriteria inklusi yang menekankan relevansi terhadap teori pemangku kepentingan, legitimasi organisasi, reputasi, dan keberlanjutan. Hasil kajian menunjukkan bahwa Model Global PR merepresentasikan kerangka manajemen strategis berbasis pengelolaan aset tidak berwujud yang mengintegrasikan purpose, reputasi, keberlanjutan, komunikasi, dan pengukuran kinerja dalam satu sistem terpadu. Model ini memperluas paradigma CSR tradisional menuju pendekatan strategis yang menempatkan legitimasi sosial sebagai hasil konstruksi yang dirancang melalui konsistensi nilai, praktik keberlanjutan, serta komunikasi yang transparan dan terukur. Dengan demikian, legitimasi dan kepercayaan publik tidak lagi dipahami sebagai konsekuensi pasif dari kinerja ekonomi, melainkan sebagai outcome dari orkestrasi strategis aset tidak berwujud dalam lingkungan global yang dinamis.

References

Aguinis, H., & Glavas, A. (2012). What we know and don’t know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932–968. https://doi.org/10.1177/0149206311436079

Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736. https://doi.org/10.5465/1556416

Barnett, M. L. (2007). Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32(3), 794–816. https://doi.org/10.5465/amr.2007.25275520

Corporate Excellence – Centre for Reputation Leadership, & Global Alliance for Public Relations and Communication Management. (2024). Global PR & Communication Model. https://www.corporateexcellence.org/en/global-pr

Clarkson, M. B. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review, 20(1), 92–117. https://doi.org/10.5465/amr.1995.9503271994

Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20(1), 65–91. https://doi.org/10.5465/amr.1995.9503271992

Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Capstone Publishing.

Elstad, B., & Kaarbøe, K. (2011). CSR performance and executive compensation: A study of CEO pay drivers in Norway. Journal of Business Ethics, 101(3), 405–424. https://doi.org/10.1007/s10551-010-0713-5

Esty, D. C., & Winston, A. S. (2006). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Yale University Press.

Freeman, R. E. (1984). Strategic management: A stakeholder approach. Journal of Business Ethics, 3(1), 45–60. https://doi.org/10.1007/BF00382654

Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder theory: The state of the art. Cambridge University Press. https://doi.org/10.1017/CBO9780511780517

Gunarathne, N., & Jayasinghe, K. (2021). Does CSR engagement influence financial performance? Evidence from Asia. Sustainability, 13(3), Article 1123. https://doi.org/10.3390/su13031123

Hahn, T., Pinkse, J., Preuss, L., & Figge, F. (2015). Tensions in corporate sustainability: Toward an integrative framework. Journal of Business Ethics, 127(2), 297–316. https://doi.org/10.1007/s10551-014-2047-5

Höllerer, M. A., Shinkle, G. A., George, G., Mair, J., Pan, S. L., Tim, Y., & Collings, D. G. (2026). Digital sustainability: Addressing managerial, organizational, and institutional challenges. Academy of Management Perspectives. Advance online publication. https://doi.org/10.5465/amp.2025.0278

Ioannou, I., & Serafeim, G. (2012). The impact of corporate social responsibility on investment recommendations. Harvard Business School Working Paper. https://doi.org/10.2139/ssrn.1964011

Jamali, D., & Mirshak, R. (2007). Corporate social responsibility (CSR): Theory and practice in a developing country context. Journal of Business Ethics, 72(3), 243–262. https://doi.org/10.1007/s10551-006-9168-4

Johannsdottir, L. (2024). Proposed paradigm shift from shareholders and stakeholders to future successors. Sustainability Accounting, Management and Policy Journal. https://link.springer.com/article/10.1007/s43621-024-00402-3

Khan, M., Serafeim, G., & Yoon, A. (2016). Corporate sustainability: First evidence on materiality. The Accounting Review, 91(6), 1697–1724. https://doi.org/10.2308/accr-51470

Laszlo, C. (2008). Sustainable value: How the world’s leading companies are doing well by doing good. Stanford University Press.

Lawrence, J. (2018). Sustainability as opportunity: Unilever’s Sustainable Living Plan. Journal of Business Strategy.

Luo, R. (2024). Global digital sustainability: A cross-disciplinary approach. Academy of Management Perspectives. Advance online publication. https://doi.org/10.5465/amp.2023.0182

Margolis, J. D., Elfenbein, H. A., & Walsh, J. P. (2009). Does it pay to be good? A meta-analysis and redirection of research on the relationship between corporate social and financial performance. Academy of Management Perspectives, 23(3), 7–42. https://doi.org/10.5465/amp.23.3.7

Negara, A. M. (2022). Kontribusi program Unilever Sustainable Living Plan bagi isu lingkungan [Skripsi, Universitas Muhammadiyah Yogyakarta]. https://etd.umy.ac.id

Özkara, Z. U. (2025). Sustainable banking through corporate social responsibility: Financial and emotional pathways. Sustainability, 17(22). https://www.mdpi.com/2071-1050/17/22/10139

Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review Press.

Rezaee, Z. (2021). Corporate sustainability: Shareholder primacy versus stakeholder primacy. Business Expert Press.

Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management Journal, 40(3), 534–559. https://doi.org/10.5465/257052

Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31(5), 463–490. https://doi.org/10.1002/smj.820

The Indonesian Accounting Review. (2025). Beyond profit: How to create value in business by integrating ESG. https://journal.perbanas.ac.id/index.php/tiar/article/view/4765

Visser, W. (2014). CSR 2.0: Transforming corporate sustainability and responsibility. SpringerBriefs in Business.

Wang, H., & Qian, C. (2011). Corporate philanthropy and corporate financial performance: The roles of stakeholder response and political access. Academy of Management Journal, 54(6), 1159–1181. https://doi.org/10.5465/amj.2010.0213