Pemberdayaan UMKM dan Pelatihan Digital Marketing di Muhammadiyah Boarding School (MBS) Ki Bagus Hadikusumo – Jampang, Bogor

Pengabdian

Abstract

The goal of this activity is to advance the ability of small business owners to utilize digital technology to enlarge their market reach. The approach applied by this program is participatory, where MSME players are directly involved in the training process. This method aims to create solutions that suit their needs and increase involvement in the change process. The results of the training showed that participants were very enthusiastic and able to understand the importance of digitalization in expanding the market. This program is expected to improve the digital literacy and competitiveness of MSMEs in the Jampang region, Bogor. However, MSMEs in the MBS environment face various challenges, such as lack of marketing access, suboptimal financial management, and limited knowledge of digital technology. Therefore, this program focuses on overcoming these challenges by improving product quality and business management. With proper empowerment, MSMEs can contribute more to regional economic growth. Overall, this program not only leads to training, but also to sustainable economic empowerment for MSME players around MBS Ki Bagus Hadikusumo.