Pelatihan Digital Marketing dengan Aplikasi Tiktok Shop untuk Anggota Koperasi UMKM Tajur Halang Makmur

Dicky Haryanto; Enok Tuti Alawiah; Rahmat Tri Yunandar; Helina Apriyani

doi:10.31004/jerkin.v2i1.185

Authors

Dicky Haryanto Universitas Bina Sarana Informatika
Enok Tuti Alawiah Universitas Bina Sarana Informatika
Rahmat Tri Yunandar Universitas Bina Sarana Informatika
Helina Apriyani Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.31004/jerkin.v2i1.185

Keywords:

MSMEs, Tiktok Stores, Digital Marketing

Abstract

Community Service is one of the routine activities in implementing the Tridharma of Higher Education as a form of moral responsibility to the surrounding community. The activities carried out by the Bogor City Campus Information Systems Study Program this semester are in collaboration with Tajur Halang Makmur Micro, Small and Medium Enterprises which is located at Ruko Ning's Residence Jalan Raya Kalisuren, Kalisuren Village, Tajurhalang District, Bogor Regency. This training aims to improve the quality and role of cooperatives and MSMEs in spurring economic growth for members and society. Currently Tajur Halang Makmur UMKM has members consisting of members of the Tajurhalang Makmur sub-district MSME forum and all Indonesian citizens residing in Bogor Regency, who are also users of production material services, production goods services and/or users of production goods. The problem currently faced by partners is promotion and marketing, where currently marketing is still limited to members only, so this makes sales difficult. As a result of this training activity, partners' knowledge and skills increased in online product marketing through the TikTok application and digital marketing skills to market MSME products more widely

References

Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (2020). Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran. Jurnal Pengabdian Masyarakat Manage, 1(2), 88–92. https://doi.org/10.32528/jpmm.v1i2.3981

Dharma, B. (2023). Analisis Penjualan Online Melalui Media Sosial Tiktok. 3(3), 269–278.

Endarwati, E. T., & Ekawarti, Y. (n.d.). Pengguna Aktif Tiktok. 4, 112–120.

Justitia, A., Werdiningsih, I., Effendy, F., & Taufik, T. (2021). Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital. Jurnal Nasional Pengabdian Masyarakat, 2(2), 60–72. https://doi.org/10.47747/jnpm.v2i2.388

Mariskhana, K., Suharyanti, N., Suparni, E., Syahlani, A., & Anggarini, D. T. (2020). Pemanfaatan Digital Marketing Dalam E-Commerce Di Masa Pandemi Covid-19 Pada Majelis Talim Hidayatul Mubtadiin. Jurnal AbdiMas Nusa Mandiri, 2(2), 55–62. https://doi.org/10.33480/abdimas.v2i2.1924

Muhardono, A., & Satrio, D. (2021). Pelatihan Dan Pendampingan Digital Marketing Bagi Pelaku Umkm Di Desa Kertoharjo Kelurahan Kuripan Kertoharjo. E-Amal: Jurnal Pengabdian Kepada Masyarakat, 1(3), 359–368. https://doi.org/10.47492/eamal.v1i3.888

Nufus, H., & Handayani, T. (2022). STRATEGI PROMOSI DENGAN MEMANFAATKAN MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN PENJUALAN (Studi Kasus Pada TN Official Store). Jurnal EMT KITA, 6(1), 21–34. https://doi.org/10.35870/emt.v6i1.483

Rahmi, N., Maula, N., Nasti, N. N., Adilla, H., Arief, M., Fadhillah, F., Falla, C. Z., Siregar, M. I., & Nashrillah, N. (2021). Pendampingan Pemanfaatan Digital Marketing bagi Pelaku UMKM. Jurnal Pengabdian Aceh, 1(2), 64–70.

Ramadhania, S. U., Hayati, K. R., Supriyono, S., & Sugito, S. (2022). Upaya Peningkatan Angka Penjualan di Kelurahan Rungkut Menanggal melalui Program Pendampingan Digital Marketing UMKM Pengrajin Kain Batik. Jurnal Pengabdian Masyarakat Indonesia, 2(5), 531–536. https://doi.org/10.52436/1.jpmi.720

Supriyanto, A., & Chikmah, I. F. (2023). Penjualan Melalui Tiktok Shop dan Shopee : Menguntungkan yang Mana ? 1, 1–16.