Pengaruh Penggunaan Aplikasi Quizizz Paper Mode untuk Motivasi Belajar Siswa Kelas V SDN 21 Pekanbaru

Penelitian

Abstract

This community service activity aims to increase the capacity of UMKM Kripik Susus "UMMU" Karanganyar actors in utilizing social media as a means of digital  marketing.  The  background  of  this  activity  is  based on  the  fact  that business actors still rely on conventional marketing strategies and have not optimally  utilized  digital  platforms.  Through  a  participatory  approach,  this activity involves observation, interviews, training, and technical assistance in eight  main  aspects:  digital  marketing  strategy,  content  optimization, collaboration, data analysis, customer engagement, e-commerce integration, increasing consumer trust, and employee training. The results of the activity show  an  increase  in  partners'  understanding  and  skills  in  managing  social media accounts, creating interesting content, and building better relationships with customers. Partners have also begun to utilize e-commerce platforms to expand  their  market  reach  actively.  This  program  proves  that  hands-on practice-based assistance can have a real impact on the development of micro-businesses, as well as strengthening the role of universities in empowering the local community economy in the digital era.