Strategy Rumah BUMN PLN dalam Pengembangan UMKM melalui Klusterisasi UMKM di Kabupaten Majene, Sulawesi Barat: Penelitian

Rizki Abdillah Tanjung; Sahrul Salam; Sudirman

doi:10.31004/jerkin.v3i4.2023

Authors

Rizki Abdillah Tanjung Universitas Sulawesi Barat
Sahrul Salam Universitas Sulawesi Barat
Sudirman Universitas Sulawesi Barat

DOI:

https://doi.org/10.31004/jerkin.v3i4.2023

Keywords:

MSME Development, PLN State-Owned Enterprise House, Majene Regency

Abstract

The development of the number of MSMEs in Majene Regency continues to increase but is not followed by the development of these MSMEs. The MSME Clustering Strategy carried out by Rumah BUMN PLN Majene aims to develop MSMEs in Majene Regency, so that MSMEs continue to grow and their income increases. This type of research uses a qualitative descriptive method. Data collection techniques used are observation, interviews and documentation studies. Data analysis used is data reduction and conducting data validity with source triangulation techniques. The results of the study indicate that the MSME Clustering Strategy implemented by Rumah BUMN PLN Majene plays a role in developing MSMEs in Majene. MSME Clustering is carried out by grouping MSMEs into classes such as Bronze, Silver, Gold and Platinum. This clustering makes it easier for Rumah BUMN PLN to monitor the development of each MSME and determine the right activity program according to the needs of MSMEs.

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