Pengaruh Servicescape dan Product Quality Terhadap Repurchase Intention Pada Konsumen Waroeng Steak and Shake Cabang SM Raja Medan: Penelitian

Rebekka Margarettha Sitorus; Onan Marakali Siregar

doi:10.31004/jerkin.v4i1.2677

Authors

Rebekka Margarettha Sitorus Universitas Sumatera Utara
Onan Marakali Siregar Universitas Sumatera Utara

DOI:

https://doi.org/10.31004/jerkin.v4i1.2677

Keywords:

Servicescape, Product Quality, Repurchase Intention

Abstract

This study aims to analyze how servicescape and product quality influence repurchase intention among consumers of Waroeng Steak and Shake SM Raja Medan Branch. The form of research used in this study is quantitative research with an associative approach. Sampling was carried out using a purposive sampling technique and using 100 respondents as a sample. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of the study indicate that the servicescape variable (X1) has a positive and significant effect on repurchase intention (Y), the product quality variable (X2) has a positive and significant effect on repurchase intention (Y), and the servicescape variable (X1) and product quality (X2) simultaneously influence repurchase intention (Y). Through the Adjusted R Square value, it is known that the servicescape and product quality variables have a value of 52.2% of the repurchase intention variable, while the remaining 47.8% is influenced by other variables.

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