Pendampingan Usaha Pemula untuk Peningkatan Kualitas Produk dan Promosi Digital di Desa Ladang Panjang: Penelitian

Hamdiah; Aegisia Sukmawati; Theressa Taken Pasaribu; Aninda Puji Adila; Naufal Kurniawan

doi:10.31004/jerkin.v4i1.2826

Authors

Hamdiah Universitas Jambi
Aegisia Sukmawati Universitas Jambi
Theressa Taken Pasaribu Universitas Jambi
Aninda Puji Adila Universitas Jambi
Naufal Kurniawan Universitas Jambi

DOI:

https://doi.org/10.31004/jerkin.v4i1.2826

Keywords:

Startup Business, Product Quality, Digital Promotion, Mentoring, Ladang Panjang Village

Abstract

This article discusses mentoring activities for start-up businesses to improve product quality and digital promotion in Ladang Panjang Village. The program involved 15 start-up independent workers who received training on strategies for improving product quality and digital promotion through social media and marketplaces. The implementation method included workshops, intensive mentoring, and evaluation through pre- and post-tests. The results of the program showed a significant increase in participants' understanding of product quality and digital promotion strategies, including the ability to create promotional content, improve product packaging, and utilize digital media effectively. This mentoring is in line with findings (Hamdiah et al., 2025) that demonstrated the effectiveness of mentoring for start-up businesses in improving business planning, but this activity emphasized direct implementation on product quality and digital marketing. The results of this community service program indicate that practice-based mentoring and digital marketing can improve the performance of start-up businesses and support the economic independence of rural communities.

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson Education Limited.

Hairuddin, & Suryana. (2020). Pengaruh kualitas produk dan digital marketing terhadap kinerja UMKM. Jurnal Manajemen Dan Kewirausahaan, 8(2), 112–123.

Hamdiah, Utami, F. N., Heriyani, Dahlia, & Wulandari, S. (2025). Penerapan Model Kanvas dalam Pendampingan Tenaga Kerja Mandiri Pemula untuk Perencanaan Bisnis di Kelurahan Pematang Kandis, Kecamatan Bangko, Kabupaten Merangin: Pengabdian. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(1), 2226–2230. https://doi.org/10.31004/jerkin.v4i1.1965

Indrawati, & Ramadhan, M. R. (2021). Pendampingan usaha dalam meningkatkan kapasitas adaptasi pelaku UMKM di era digital. Jurnal Pengabdian Kepada Masyarakat, 5(1), 45–55.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.