Penerapan Sistem Digitalisasi UMKM Melalui QRIS, Google Maps, dan Literasi Teknologi Masyarakat : Pengabdian

Aam Amaliah; Billal Rivaldy; Ameliani Amanda; Ratna Apriyanti; Listiana Amalia

doi:10.31004/jerkin.v4i2.3446

Authors

Aam Amaliah Politeknik PGRI Banten
Billal Rivaldy Politeknik PGRI Banten
Ameliani Amanda Politeknik PGRI Banten
Ratna Apriyanti Politeknik PGRI Banten
Listiana Amalia Politeknik PGRI Banten

DOI:

https://doi.org/10.31004/jerkin.v4i2.3446

Keywords:

MSMEs, Digitalization, Technological Literacy, QRIS, Live Streaming

Abstract

Thematic Community Service Program (Kuliah Kerja Nyata or KKN) aims to empower local communities through the implementation of digitalization systems for Micro, Small, and Medium Enterprises (MSMEs). The program includes a series of activities such as socialization, assistance in creating QRIS and Google Maps accounts, product photography training, frame design, the establishment of a live streaming studio, and digital marketing training. The results show that digitalization has a positive impact on improving MSME accessibility and marketing, although challenges in technological infrastructure still remain.

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