Optimalisasi Manajemen Usaha dan Pemasaran Digital KWT dan BUMDesa untuk Kemandirian Ekonomi Desa Kesiut: Pengabdian

M Doni Permana Putra; Putu Doddy Heka Ardana; I Gusti Ngurah Bagus Gunadi

doi:10.31004/jerkin.v4i2.3527

Authors

M Doni Permana Putra Universitas Mahasaraswati Denpasar
Putu Doddy Heka Ardana Universitas Ngurah Rai
I Gusti Ngurah Bagus Gunadi Universitas Mahasaraswati Denpasar

DOI:

https://doi.org/10.31004/jerkin.v4i2.3527

Keywords:

Kesiut Village, Women Farmers Group (KWT), Village-Owned Enterprise (BUMDesa), Business Management, Digital Marketing

Abstract

Kesiut Village in Kerambitan District, Tabanan Regency, Bali, has strong agricultural potential, supported by the Merta Sari Werdhi Women's Farmers Group (KWT) and the Amerta Dana Village-Owned Enterprise (BUMDesa). The KWT operates in the production and trade of agricultural products and catfish farming, while the BUMDesa has expanded its business into the agricultural industry. However, both institutions face significant challenges in business management, production processes, marketing, and financial reporting. This community service program is implemented using a Participatory Action Research (PAR) approach through intensive training (business management, production, finance, online marketing), procurement of production equipment and waste bins, creation of signage and social media for the business, and ongoing mentoring. The implemented solutions aim to strengthen KWT product innovation, streamline BUMDesa management, and optimize digital marketing strategies for both business units. It is hoped that this capacity building will encourage more competitive and sustainable local economic growth in Kesiut Village.

References

Fuadi, D. S., Akhyadi, A. S., & Saripah, I. (2021). Systematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial. Diklus: Jurnal Pendidikan Luar Sekolah, 5(1), 1–13.

Kemmis, S., & McTaggart, R. (2005). Participatory action research: Communicative action and the public sphere. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (pp. 559-603). Thousand Oaks, CA: Sage.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Risal, F., & Siradjuddin, S. (2022). Pemberdayaan dan pengembangan UKM merupakan salah satu cara untuk menanggulangi kemiskinan yang terjadi. (Full reference detail inferred from search snippets and common academic standards).

Sahri, S., Tawakkal, M. I., Pajri, A. E., Sahita, N., & Veronyca, P. (2025). Pelatihan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing UMKM Desa Ngeper, Kabupaten Bojonegoro di Era Ekonomi Digital. I-Com: Indonesian Community Journal, 5(2), 1028–1038.

Tambunan, T. (2019). Usaha mikro, kecil, dan menengah di Indonesia: Isu-isu penting. Jakarta: LP3ES.