Pendampingan Digitalisasi Administrasi dan Pemasaran pada UMKM Keripik Belut Crunchy di Purwakarta: Pengabdian

Chinta Rukminingsih; Yusi Nurwasiyah; Zihan Junyar; Mega Sukmawati

doi:10.31004/jerkin.v4i3.3949

Authors

Chinta Rukminingsih Universitas Islam Dr Khez Muttaqien
Yusi Nurwasiyah Universitas Islam Dr Khez Muttaqien
Zihan Junyar Universitas Islam Dr Khez Muttaqien
Mega Sukmawati Universitas Islam DR KHEZ Muttaqien

DOI:

https://doi.org/10.31004/jerkin.v4i3.3949

Keywords:

MSME, Eel Chips, Digital Marketing, Financial Management, KPB-PKL

Abstract

This community-service program aims to enhance the managerial capacity of UMKM Keripik Belut Crunchy through administrative and marketing digitalization. The UMKM faced challenges in financial recording, administrative documentation, and digital marketing. This study uses a descriptive qualitative method through observation, interviews, and documentation. The assistance includes creating a Google Business Profile, training in Excel-based bookkeeping, producing digital promotional media, and standardizing administrative documents. The results show improvements in financial documentation, online visibility, and administrative neatness. The Google Business Profile increased customer engagement, while Excel-based bookkeeping enabled the owner to understand cash flow and business profit. Therefore, administrative and marketing digitalization effectively enhances UMKM professionalism and competitiveness.

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