Strategi Go Digital Grow Financial dalam Penguatan Manajemen Keuangan dan Perluasan Pasar UMKM di Desa Sukaraja Kecamatan Rajapolah  : Pengabdian

Yudi Setia Rachmanda; Pery Jayanto; Muhamad Alpin Darussilmi; Silmi Lutpiah; Suci Rahmawati; Fiqri Fauzan; Aep Saepul Ulum; Eva Fauziah

doi:10.31004/jerkin.v4i2.4081

Authors

Yudi Setia Rachmanda Universitas Cipasung
Pery Jayanto Universitas Cipasung
Muhamad Alpin Darussilmi Universitas Cipasung
Silmi Lutpiah Universitas Cipasung
Suci Rahmawati Universitas Cipasung
Fiqri Fauzan Universitas Cipasung
Aep Saepul Ulum Universitas Cipasung
Eva Fauziah Universitas Cipasung

DOI:

https://doi.org/10.31004/jerkin.v4i2.4081

Keywords:

Digitalization, Finance, E-Commerce

Abstract

The Go Digital Grow Financial program, implemented through the Community Service Program (KKN) in Sukaraja Village, Rajapolah District, aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in facing the digital era. MSMEs in this village still encounter several limitations, such as low digital literacy, limited market reach, and weak financial management. The program was carried out in several stages, including observation, training, digital marketing practices, and assistance in simple financial recording based on SAK EMKM. The results showed significant improvements in the ability of MSME actors to utilize e-commerce, create product catalogs, and manage online promotions. In addition, participants began to understand the importance of daily cash recording, separating personal and business finances, and maintaining discipline in cash flow management. This program has proven effective in boosting entrepreneurs’ confidence to expand their markets and establish more transparent financial management. However, challenges remain, particularly technological infrastructure limitations and the need for continuous mentoring.

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