Peran Workshop Digital Marketing dalam Pemberdayaan Kaum Perempuan Untuk Meningkatkan Ekonomi Keluarga di Desa Paya Angus: Penelitian

Selpi Saputri; Annisa Kiara Rigi; Mela Diana; Echa Avira; Akhmad Syarifullah; Oka Suci Wulandari; Abila Kaisa Salpa; Imam Warmansyah

doi:10.31004/jerkin.v4i3.5609

Authors

Selpi Saputri UIN Raden Fatah Palembang
Annisa Kiara Rigi UIN Raden Fatah palembang
Mela Diana UIN Raden Fatah palembang
Echa Avira UIN Raden Fatah palembang
Akhmad Syarifullah UIN Raden Fatah palembang
Oka Suci Wulandari UIN Raden Fatah palembang
Abila Kaisa Salpa UIN Raden Fatah palembang
Imam Warmansyah UIN Raden Fatah palembang

DOI:

https://doi.org/10.31004/jerkin.v4i3.5609

Keywords:

Digital Marketing, Family Economy, Rural Areas, Women Empowerment, Workshop

Abstract

This study explores the role of digital marketing workshops in empowering women to enhance family economy in Paya Angus Village, where digital transformation offers opportunities for rural micro-enterprises despite low literacy barriers. The main objective is to analyze the workshop's impact on women's knowledge, skills, and income. Employing a descriptive qualitative approach during KKN from January to February 2026, the population consists of female workshop participants (housewives and MSME actors), with data collection via in-depth interviews, observations, and documentation; analysis conducted thematically and iteratively. Findings reveal improved digital literacy, online marketing skills, stable income growth, and economic independence, hindered by internet infrastructure limitations. The conclusion affirms the workshop as an effective sustainable empowerment model via multi-stakeholder collaboration.

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