Peran Bazar Umkm Sebagai Strategi Pemberdayaan Perempuan dalam Meningkatkan Ketahanan Ekonomi Keluarga di Desa Paya Angus: Penelitian

Dealfi Anggun Fratiwi; Cut Mutia Rani; Madiha Layanah; M. Faiz Javier; Fitryia Rahma Putri; Dini Febriyanti; Rofi’ul Amri; Imam Warmansyah

doi:10.31004/jerkin.v4i3.5615

Authors

Dealfi Anggun Fratiwi UIN Raden Fatah Palembang
Cut Mutia Rani UIN Raden Fatah palembang
Madiha Layanah UIN Raden Fatah palembang
M. Faiz Javier UIN Raden Fatah palembang
Fitryia Rahma Putri UIN Raden Fatah palembang
Dini Febriyanti UIN Raden Fatah palembang
Rofi’ul Amri UIN Raden Fatah palembang
Imam Warmansyah UIN Raden Fatah palembang

DOI:

https://doi.org/10.31004/jerkin.v4i3.5615

Keywords:

Bazar UMKM, Economic Resilience, Rural Economy, Women's Empowerment, Women's Participation

Abstract

Family economic resilience in Paya Angus Village faces pressures from global dynamics, pandemic effects, and price fluctuations, with women playing a key role via MSMEs. This study aims to analyze the role of MSME bazaars as a women's empowerment strategy to enhance such resilience. Employing a descriptive qualitative approach, the population includes women MSME actors, village officials, and bazaar organizers; purposive sampling was used until data saturation. Instruments comprised participatory observation, semi-structured interviews, and documentation, analyzed via Miles and Huberman model involving data reduction, display, and verification with triangulation. Findings reveal bazaars boost sales income, self-confidence, and household economic diversification, despite capital and digital marketing constraints. The conclusion affirms bazaars as effective sustainable empowerment tools requiring training and market access support.

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