Peningkatan Usaha UMKM Kantin Yen Yen melalui Digital  Marketing dan Pencatatan Keuangan

Santi Rimadias; Andrew; Valent Tansuri; Nicho Febrianto; Aaron Christian; Kevin Timothy

doi:10.31004/jerkin.v2i2.223

Authors

Santi Rimadias STIE Indonesia Banking School
Andrew Universitas Multimedia Nusantara
Valent Tansuri Universitas Multimedia Nusantara
Nicho Febrianto Universitas Multimedia Nusantara
Aaron Christian Universitas Multimedia Nusantara
Kevin Timothy Universitas Multimedia Nusantara

DOI:

https://doi.org/10.31004/jerkin.v2i2.223

Keywords:

MSMEs, Digital Marketing, Financial Recording

Abstract

Digital marketing and financial recording play an important role in improving MSMEs. Many MSMEs have good quality products and services, but their businesses are not profitable. This is due to the lack of application of digital marketing and still doing traditional financial records in their business. One of the MSMEs that we observed, namely the Yen Yen Canteen, had this problem. Therefore, our group conducted a service by helping to create social media and teaching application-based financial recording. After we did this service, the Yen Yen Canteen had social media and its content and made financial records through the application.

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