Penguatan Ekonomi Masyarakat Pesisir Melalui Kolaborasi CSR Internasional: Penelitian

Mulyadi; Ervansyah Putra; Nuril Baeti; Ade Riska Febriani; Nursa’adah; Salmiyati; Yuslina; Senny Thirtywani; Nur’ain; Adhim Rafianto

doi:10.31004/jerkin.v4i3.4467

Authors

Mulyadi Universitas Ibnu Sina Batam
Ervansyah Putra Universitas Ibnu Sina Batam
Nuril Baeti Universitas Ibnu Sina Batam
Ade Riska Febriani Universitas Ibnu Sina Batam
Nursa’adah Universitas Ibnu Sina Batam
Salmiyati Universitas Ibnu Sina Batam
Yuslina Universitas Ibnu Sina Batam
Senny Thirtywani Universitas Ibnu Sina Batam
Nur’ain Universitas Ibnu Sina Batam
Adhim Rafianto Universitas Ibnu Sina Batam

DOI:

https://doi.org/10.31004/jerkin.v4i3.4467

Keywords:

International CSR, Coastal Economy, Community Empowerment, Business Capacity, Fisheries Technology, Academic Collaboration

Abstract

The Coastal Community Economic Empowerment Program through International CSR Collaboration is a collaborative initiative between Ibnu Sina University Batam and Universiti Malaysia Terengganu (UMT) that aims to strengthen the coastal community economy through capacity building, technology transfer, and institutional strengthening based on international collaboration. Activities are carried out through workshops, technical training, hands-on training, benchmarking, and FGDs that focus on sustainable fisheries technology, modern mariculture, seafood processing, coastal business management, digital marketing strategies, and environmental conservation. Pre-test and post-test-based evaluations show significant improvements in three main aspects, namely coastal technical knowledge (±40%), business management capacity (±40%), and environmental awareness (±35%). In addition to improving participant competency, this program also broadens understanding of international CSR best practices and encourages the formation of action plans that can be replicated in Indonesian coastal communities. Overall, this activity has had a real impact on increasing the economic independence of coastal communities and has become an international CSR model with the potential for wider application..

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