Pemberdayaan Perempuan dalam Memperkuat Perekonomian Keluarga Melalui Pemanfaatan Banner dan Google Maps Sebagai Media Promosi Umkm di Desa Menanti Selatan, Kecamatan Kelekar, Kabupaten Muara Enim

Penelitian

Authors

  • Jimmy Rimba Rogi Universitas Islam Negeri Raden Fatah Palembang
  • Fitriani UIN Raden Fatah palembang
  • Yesiana UIN Raden Fatah palembang
  • Reni UIN Raden Fatah palembang
  • Denissa Sundari UIN Raden Fatah palembang
  • Cantika UIN Raden Fatah palembang
  • Tiara Canesha UIN Raden Fatah palembang

DOI:

https://doi.org/10.31004/jerkin.v4i4.5791

Keywords:

Banner Promotion, Google Maps, Rural MSMEs, Women Empowerment, Business Visibility

Abstract

Women in rural MSMEs face promotion and digital literacy constraints despite significant family economic contributions. This study analyzes empowerment effectiveness through banners and Google Maps to enhance visibility and marketing reach for women MSMEs in Menanti Selatan Village. Employing participatory descriptive qualitative KKN-based approach, population comprised 50 women MSME actors with purposive sample of 15 active businesses. Instruments included observation sheets, semi-structured interviews, and visual documentation, analyzed via thematic data reduction and source triangulation. Findings reveal banners improved visual identity and consumer trust, while Google Maps expanded online access and digital literacy. The program also boosted entrepreneurs' confidence. It is concluded that conventional-digital media integration sustainably empowers women's economy

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson.

Creswell, J. W., & Creswell, J. D. (2021). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.

Emzir. (2024). Metodologi penelitian kualitatif: Analisis data. Rajawali Pers.

Kabeer, N. (1999). Resources, agency, achievements: Reflections on the measurement of women’s empowerment. Development and Change, 30(3), 435–464. https://doi.org/10.1111/1467-7660.00125

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Mayoux, L. (2001). Tackling the down side: Social capital, women’s empowerment and micro-finance in Cameroon. Development and Change, 32(3), 435–464. https://doi.org/10.1111/1467-7660.00212

OECD. (2017). Enhancing the contributions of SMEs in a global and digitalised economy. Organisation for Economic Co-operation and Development.

Sudaryono. (2021). Metodologi penelitian kuantitatif, kualitatif, dan mix method (2nd ed.). Rajawali Pers.

Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Tambunan, T. (2019). SMEs in Asian developing countries. Palgrave Macmillan.

Tuten, T. L., & Solomon, M. R. (2017). Social media marketing (2nd ed.). SAGE Publications.

UN Women. (2020). Women’s economic empowerment in the changing world of work. United Nations Entity for Gender Equality and the Empowerment of Women.

Downloads

Published

18-03-2026

How to Cite

Jimmy Rimba Rogi, Fitriani, Yesiana, Reni, Denissa Sundari, Cantika, & Tiara Canesha. (2026). Pemberdayaan Perempuan dalam Memperkuat Perekonomian Keluarga Melalui Pemanfaatan Banner dan Google Maps Sebagai Media Promosi Umkm di Desa Menanti Selatan, Kecamatan Kelekar, Kabupaten Muara Enim: Penelitian. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(4), 22778–22785. https://doi.org/10.31004/jerkin.v4i4.5791

Issue

Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026

Section

Articles

License

Copyright (c) 2026 Jimmy Rimba Rogi, Fitriani, Yesiana, Reni, Denissa Sundari, Cantika, Tiara Canesha

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Most read articles by the same author(s)